Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free. After only 1 use: 91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights* 92% said brassiness was toned down on blonde or grey hair* *In an independent study on consumers ages 18–65, after 1 application. How to: Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.