Water soluble pomade with very strong hold for all hair types. It does not dehydrate the hair. With a cool aroma that lasts. Take a small amount of product on your finger, warm it with your palms and apply on dry hair for better grip or on wet hair for more shine. You can also blow dry your hair before applying the product for better results. Apply water during the day if you want to redo your hair and reactivate the shine.